Copywriting

What Is Copywriting?: AWAI's Essential Introduction to the Copywriting Industry Open table of Contents Are you new to the world of copywriting? Welcome aboard! Whether you’re considering copywriting as your next career, or as a side gig for extra income, What Is Copywriting?: AWAI's Essential Introduction to the Copywriting Industry will answer all your questions about the copywriting industry. It will also take you through everything involved in becoming a successful copywriter. Why should you listen to us? We’ve been the leading publisher of copywriting training programs since 1997, with thousands of writers throughout the world crediting our programs for having changed their lives for the better. We all feel very fortunate to be part of this amazing industry, and we’re excited to tell you about the wealth of copywriting opportunities available today. Ready to get started? What Is Copywriting? Copywriting is the process of writing persuasive marketing and promotional materials that motivate people to take some form of action, such as make a purchase, click on a link, donate to a cause, or schedule a consultation. These materials can include written promotions that are published in print or online. They can also include materials that are spoken, such as scripts used for videos or commercials. The text in these materials is known as “copy,” hence the name “copywriting.” You may not realize it, but copywriting is everywhere. In fact, if you just start by looking in your ma...

How to Strategically Deliver Words that Get People to Take Action Copywriting is one of the most essential elements of effective online marketing. Copywriting is the art and science of strategically delivering words (whether written or spoken) that get people to take some form of action. Copywriters are some of the highest-paid writers in the world. To learn If you’re looking for content marketing and SEO services, check out Copyblogger’s content marketing agencyDigital Commerce Partners. We specialize in delivering targeted organic traffic for growing digital businesses. Our Learn the basics of writing great copy in our free ebook, Copywriting 101 – How to Craft Compelling Copy. Sign up below for immediate access: Copywriting articles on Copyblogger • • • • • • • • • Writing headlines: The most important copywriting skill Most writing designed to persuade sinks or swims right out of the gate. Whether the title of an article or the headline of a sales page, readers make snap decisions based on a quick scan of the top of the page. More often than not, they’ll simply move on to something else unless you craft an excellent headline. When you pick up your free Copywriting 101 ebook, we’ll also send you our thoughts and advice on how you can master this must-have copywriting skill. Headline articles on Copyblogger • • • • First • • Learn the basics of writing great copy today with our free Copywriting 101 ebook. This site contains affiliate links to products. We may receive a c...

Are you able to convince your target audience through the strategic use of words? Can you delight and make your blog reader follow all the actions you indicate? So you’ve probably mastered some of the It’s important to know that your content can make a difference in a company’s increasing the number of conversions and your network of customers and potential customers. Do you want to better understand what copywriting is and how it can be the missing piece for your brand to achieve success? Then, this definitive guide is for you! What is Copywriting? Copywriting is a content production strategy focused on convincing the reader to take a specific action. The copywriter must write the “copy” (the content) thinking about its persuasive character, using triggers to arouse interest in the reader, in order to generate But anyone who thinks that this concept is new is mistaken. The rise of copywriting No, copywriting is not a new term. The word copy was first defined in 1828 by Noah Webster and, unlike its literal transposition—”copy”, the term referred to “something original that must be imitated in writing and printing”. This definition fell out of favor in literature but persisted among journalists and printers who, in the mid-1870s, began to define the copywriter as the professional who writes ads, to differentiate this activity from the traditional news writer. The copywriters of the 20th century, therefore, were nothing more than copywriters, and the work of these profession...

Modern copywriting evolved alongside newspapers and magazines and has adapted to every communication innovation since—from television and radio to the internet and social media. Whenever you pass a billboard, watch a commercial, scan a magazine advertisement, or scroll past a promoted social media post, a professional copywriter created the words you see or hear. These words are carefully selected and arranged to encourage, convince, inspire, and/or educate readers and listeners so that they’re more likely to: • Buy a product • Buy a service • Take an action (register for a site or service, call for more information, visit a store or website, etc.) I started my writing career as a journalist, which is a common route to copywriting. For the past 15 years I’ve worked as a copywriter for a digital marketing agency and in-house marketing departments and also as a freelancer. Copywriting is a fun career that offers day-to-day variety and collaboration. It requires a self-starter’s mindset, a love of language, and strong Read on to learn more about other essential qualities of a copywriter, the tasks they typically tackle, and the core skills and training needed if you want to pursue a career in copywriting. (And if you’re looking for open positions, you can Days, weeks, or months can go into creating copy for ads and marketing campaigns, and the actual writing (as in fingertips to keyboards) is only part of a copywriter’s job. The job responsibilities of a copywriter can includ...