Mia by tanishq

The business will be housed in a new venture, Novel Jewels Ltd, which will build large-format exclusive jewellery retail stores across India, with in-house jewellery brands, the diversified group said in a media statement. ET was the first to report the group’s plans to enter the branded jewellery retail business, in its November 1, 2022 edition. 07 Jun, 2023, 12:35 AM IST The Indian ecommerce market is expected to reach ₹9 lakh crore by FY26, with customers from tier-2 and smaller cities driving most of the growth, consulting firm Redseer said in a report on Tuesday, released in collaboration with Plural by Pine Labs, a digital payments firm. Online shoppers are expected to grow by 50% in the coming three years to reach 300 million by FY26, Redseer partner Jasbir Juneja said in the report. 07 Jun, 2023, 12:06 AM IST CaratLane had been in a strategic vendor relationship with Tanishq, Titan’s jewellery brand, since 2010. Between 2016 and 2019, Titan bought into the company in tranches, spending a cumulative Rs 440-450 crore, primarily via a secondary purchase of shares from Tiger Global, an early stage backer. Titan also made a primary infusion of Rs 99 crore in the company. 06 Jun, 2023, 06:21 AM IST The Tata group firm also continued network expansion by adding 111 stores in October-December, taking the total number to 2,362 at the end of the quarter. During the quarter, Titan Jewellery, which generally contributes more than two-thirds of its revenue, achieved 11 per cent...

With the festive season kicking in, the celebrations have already begun in full swing and with great deal of enthusiasm. To revel in the festivities, Mia by Tanishq, one of India’s most fashionable jewellery brands launches #SwayWithMia campaign with an aim to create awareness about the brand’s latest and most exclusive, ethno- contemporary festive collection, ‘Sway With Me’. Set in the celebratory context, the campaign,‘#SwayWithMia 60sec film conceptualized by Famous Innovations is a sincere attempt made by the brand to embrace optimism with joy and reignite the spirit of celebrations. The film gives viewers a sneak peek into the joyous moments expressed by a series of Mia women who find themselves grooving the moment they adorn Mia’s, Sway With Me collection. The upbeat background score and relatable narrative strike an instant chord with the audience. The film showcases the joy of swaying with Mia’s festive jewellery and the immediate transformation of our happier self, sets us grooving instantaneously, bringing the mojo back into our lives. Whether it’s an early jobber finally moving on from her dreary job or a graceful 50 year old playing the bass in a rock concert, someone stuck in an everyday traffic jam or a young girl choosing to celebrate despite a broken leg, Mia brings joie de vivre in all of their moments. With the launch of the campaign for the festive season, Mia by Tanishq intends to reinstate its position as the most youthful and joyful jewelry brand of c...

Mia by Tanishq recently kickstarted its collaboration with Royal Challengers Bangalore of Women’s Premier League (WPL). Here, we take a look into the brand’s overall communications that establish the brand as ‘everyday fine jewelry.’ Launched in November 2012, as a sub-brand of Tanishq for working women, Mia By Tanishq has steadily established itself in the everyday wear category, steering away from the general consensus of jewelry only being an occasion-led adornment. In conversation with Mia by Tanishq X Royal Challenger’s Bangalore The first association of the brand with women athletes can be traced back to the Olympics last season, where it collaborated with Indian women athletes. The jewellery brand is now transitioning this into a long-standing collaboration with women in sports, starting with cricket, the sport that’s touted as a religion in the country. Mia has associated with the first women’s team from RCB. Shyamala mentions the brand always believed that women need to be celebrated for who they are, and there are only certain types of women who are portrayed stereotypically. “We found it is time that we go beyond that. Why should we only include women, why not actually go beyond that for the positivity or acknowledge sports.” She further explains the stereotype of women in sports being touted as ‘masculine’. Women in sports are equally feminine, equally graceful, and exhibit all the truth. It’s just the first time that we have a women’s cricket team playing in W...

The season of love, laughter, and everything magical is here to set the hearts aflutter! This Valentine’s Day, jewellery brand Mia by Tanishq has unveiled new ‘Rare Pair’ collection to reminiscence serendipitous romance. For the whimsical souls who express love through curating special memories for their partners, the collection has elegant jewellery inspired by Toi et Moi (You and I), honouring the individuality of two parts that come together to make a whole. Just like the logical one can fall for the creative one, the coffee enthusiast can fall for the chai lover, and the mindful eaters can find love in all-out foodies, this luscious collection features designs of two precious stones coming together symbolizing the harmony of lovers that fit like a puzzle without getting lost in one another. The marvellous pairing of sparkling diamonds with Pink Sapphires, London Blue Topaz, and Garnets is the perfect representation of a love that shines brighter together. This collection also celebrates individuals with Mia’s ‘This is Me’, which believes in rejoicing every facet of self-expression while staying true to one’s identity. Mia’s ‘Rare Pair’ collection offers treasured jewellery pieces which are sure to evoke the feeling of renaissance romance and add instant exuberance to different outfits. With elegant and luxurious designs in rings, earrings, pendants, bangles, and nose pins, the collection offers a variety of intricate and stunning choices across diamonds and gemstones. ...

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