What is the most interesting thing about marketing and sales

Being a marketer is pretty sweet, but that doesn’t mean it comes easy. We've got a lot on our plates, like campaigns, goals, budgets, and priorities. Not to mention our need to be constantly creative, hard-working, agile, and persistent. Even with this wide range of responsibilities, we still have the gusto to prevail by doing a handful of great things habitually. Anyone can become a great marketer. If you put your mind to it and take certain steps towards a more inventive and consistent routine, then great habits can be formed. It takes discipline and a game plan to start seeing improvements in your marketing strategy. So what does that entail? Here are 10 habits that great marketers do every day. 10 Things Great Marketers Do Every Day 1. Set marketing campaign goals. The wisest and greatest of marketers set goals. If you run a campaign without goals, who's to say it was successful? Having goals in place for your marketing efforts will help you define success. Success can be different for everyone. Maybe success is And once a great marketer reaches their goals, they don’t just stop there, they set new ones and keep going. 2. Study the competition. Don’t market in the dark. This provides you with an idea of what you’re up against and it can help you get ahead in your industry. "My competitor falls in the top 3 search results in Google," you say? Well, that means you need to focus on how you can get your business up there as well. Identify their strategies and see if there ...

The truth is only the salespeople who are out there trying to hit their numbers really understand the ups and downs of this job. And we rarely get to hear them speak about their day to day. That’s why we partnered with Keenan, the CEO of ASalesGuy.com, to create The Real Deal of Sales, a show with real sales stories from real salespeople. After nine episodes and many interviews with sales reps and leaders from across the U.S., it is time for a recap. Here’s what we learned about life in sales. 1) The hardest part is your key to success When we asked salespeople what they believe is the hardest part of sales, their answers touched every aspect of the job -- from staying consistent to dealing with rejection to handling objections. And there are no exceptions. Everyone seems to be struggling with something. No matter how you break it down, something that is hard for somebody is easy for someone else. “The hardest part of sales is where you need to be focused.” - Keenan ( Click to Tweet ) Keenan’s advice : Figure out what’s the hardest part for you, lean in, and get better at it. It’s essential to identify what challenges you because that’s where you need to focus your efforts. Ask yourself: • Why do I find this difficult? • Which skill(s) would make me better at this? • Which experiences or activities would improve my abilities in this area? If you’re committed, there’s nothing stopping you from improving and reaching the next level. Your efforts will be reflected in your res...

Summary. The Covid-19 pandemic upended a marketer’s playbook, challenging the existing rules about customer relationships and building brands. One year in, there’s no going back to the old normal. Here are 10 new marketing truths that reveal the confluence of strategies, operations, and technologies required to drive growth in a post-Covid-19 world. It’s safe to say that 2020 was a year like no other and that 2021 will certainly not revert back to the old normal. So, as marketers think about building brands during this year and beyond, what should we take away from the pandemic? What can we do to help companies grow faster? And how is marketing being redefined in the age of Covid-19? Asking and answering these questions is critical to marketing success in the months and years ahead. Over last several months I’ve been comparing what I’ve learned from two decades working in media and marketing with what we’ve all learned during this single year of epic change. In particular, I’ve identified 10 ways in which the pandemic challenged critical truths about marketing and gave us a new set of rules moving forward. 1. Old truth: Marketing begins with knowing your customer. New truth: Marketing begins with knowing your customer segment . The Covid-19 crisis has reinforced what we already know: that brands must communicate in very local and precise terms, targeting specific consumers based on their circumstances and what is most relevant to them. That means truly understanding the si...

The question a lot of Marketing plays an important role in selling. It helps sales teams find and qualify leads and maintains contact with prospects throughout the sales cycle. Although sales and marketing reside in different departments in most organizations, integration between the two can help to improve overall performance in terms of revenue and profit. Sales is important because it is the bottom line. Marketing is about getting a product known. At the end of the day, it's about the business bottom lines - and about getting results. You cannot sell a product without marketing. Marketing comes first. Advertising is about getting a product known. Marketing is about identifying a customer's need or want. If a customer doesn't need or want it, you can't sell it. To prove this, let's say you are in the business of selling T-Shirts. You advertise all of the quality and custom graphics of this new T-shirt line that your trying to sell. You have two potential customers. Jack and Jill. Jack is a brick layer for a construction company. Jill is an college student. There are two customers in front of you at the store and you really want to sell this these cool T-Shirts. Wouldn't you say that your probably going to spend more time explaining the quality and custom graphics of these T-Shirts to Jill. Your probably going to show her why she needs to wear these shirts, how this t-shirts is going to make herfashionableand feel great about her style. How this t-shirt is going to help h...

I know you are ready for 2021 marketing trends because you read this blog and tons of other marketing blogs, right? Here is the thing: I also read the most popular marketing blogs, follow all of the marketing YouTube channels, and listen to the same podcasts you do. And I’ve noticed very few people are talking about what’s really going to happen in 2021 and beyond. Sure, they talk about the importance of What marketing trends should you actually be focusing on? Marketing Trend #1: Companies that Rely on Google Analytics Will Lose We all love Heck, I love it so much I log in at least three or four times a day. And here is the kicker: I get so much traffic that my Google Analytics only updates once a day. You are probably wondering, what’s wrong with Google Analytics? There actually isn’t much wrong with it. It’s a great tool, especially considering that it’s free. However, marketing is changing. New channels are being constantly introduced, such as voice search. Transactions no longer are as simple as someone coming to your site from an ad and buying. These days there are things like This has caused companies to use analytics solutions that better tie into their database, such as A central place where you can tie in all of your data and make better-informed decisions so you can optimize for your lifetime value instead of your short-term income. In 2021, you’ll see more companies adopting business intelligence solutions, from paid ones to free ones like If you haven’t checke...

It's good to know what your goals are and have a big-picture understanding of how you'll achieve them. After all, there's no point in executing tasks without reasons for doing so. At the same time, putting your marketing strategy into play is different than creating that strategy. It's the channels, techniques, and tactics that help realize the vision. In addition, marketing a brand online has become much more nuanced and complex with many techniques for reaching and resonating with audiences. To help you learn about the most effective marketing techniques around today, we've rounded up the best ones to add to your digital marketing toolbox. • Brand Storytelling • Digital PR • The Surround Sound Method • Brand Extensions • Podcasting • Video Marketing • Community Building • Contextual Marketing • Blog Title Optimization • The Pillar-Cluster Model • Historical Optimization • Retargeting • The Skyscraper Backlinking Method • A/B Testing for CTAs • Value-Add Emails • Audience Segmentation • Marketing Automation • Lead Scoring Branding and Awareness Techniques 1. Brand Storytelling Purpose: Capture Attention In the neuroscience field, researchers have proven that If you have an About page on your website that functions only to say what you do and who you do it for, crafting a compelling narrative is a great way to uplevel that page and resonate with your readers. For maximum effectiveness, consider following a storytelling framework such as Simon Sinek's And storytelling doesn...

Marketing Basics: The 101 Guide to Everything You Need to Know by @Ben_CoSchedule via @CoSchedule Download Your Free Marketing Resources Bundle Since this is such an enormous topic, it’s tough to cover everything within a reasonable amount of space. That’s where these additional resources come in. Grab this bundle and you’ll get: • Marketing Strategy Guide (PDF): Get an in-depth education on strategy. • Marketing Calendar Template: Your all-in-one project planning and scheduling tool. • Beating Makeshift Marketing: When it’s time to build your marketing tool stack, see what makes CoSchedule the best option for getting organized. Get all three for free (it only takes a few moments), then continue with the rest of this post. Learn New Skills Fast With On-Demand Marketing Courses Want to learn new marketing skills? Jump-start your learning with and apply what you’ve learned quickly, so you can start generating better results. What is Marketing? In simplest terms, marketing is the act of driving profitable customer action. It spans the full scope of strategies and tactics organizations use to position products and services in the marketplace, and motivate target audiences to make a purchase. Recommended Reading: Understanding the Marketing Mix and the 4 P’s of Marketing For all its complexity, at its core, marketing revolves around four things: product, price, promotion, and place. Tactics and channels change, but these are the concepts everything else revolves around, and the...