Zomato gold membership

Zomato Gold, with a starting price of Rs 149 for three months, will replace Zomato Pro & Pro Plus which was suspended in August 2022. Zomato Gold, as per notifications sent to users, will offer free delivery for all orders above Rs 199 and at all restaurants less than 10 km away. There are also benefits such as a ‘No Delay Guarantee’ where members will receive a 100 coupon for delayed orders. For dining in, members will get up to 40 percent off at 10,000+ partner restaurants across the country.

Synopsis Zomato relaunches its Gold loyalty programme which would give its subscribers preferential access to restaurants amid high demand. In addition, Zomato Gold provides meal deals. The firm has collaborated with over 10,000 restaurants around the country to provide Gold members with up to 40% off dining out. Zomato Gold members will also get preferential access amid high demand and during rush hours. Zomato Gold also provides various meal deals. The food delivery platform has collaborated with over 10,000 restaurants around the country to provide Gold members with up to 40% off on dining out. Zomato has also discontinued its 10-minute meal delivery service due to difficulties in expanding the business. In 2019, the company was forced to discontinue its Infinity Dining service after getting complaints from restaurants throughout India. • Cyclone Biparjoy: Over 30,000 evacuated • Sensex up 85 pts, Nifty tops 18,750 • Internal war within BJP over K'taka poll debacle • 'I'm a victim of Congress' politics' • Watch: CM Stalin visits Senthil Balaji in hospital • Cyclone Biparjoy: Red alert in 6 Gujarat districts • Indictment is 'election interference': Trump • Fresh violence in Manipur; nine killed • TN minister admitted to hospital amid ED raids • Stocks in focus: Zydus Life, Kotak Bank & more

Zomato has rebranded its membership programme from Zomato Gold to Zomato Pro. Zomato Pro comes with exclusive offers, quicker delivery options and a money-back guarantee programme. Starting from August 1, all the existing Zomato Gold users across ten countries will automatically get upgraded to Zomato Pro. Zomato founder Deepinder Goyal said, “We have 50 per cent more partner restaurants on Zomato Pro than what we had on Zomato Gold – across dining out and delivery.” Apart from additional discounts and perks, he said “Members will also get priority delivery. Any order placed by a Pro member will jump to the front of the real-time queue. “This will lead to your orders getting delivered 15-20 per cent faster (on an average) than what you experience right now during peak dinner times.” The company said that Pro members do not “save 2x the subscription fee of Zomato Pro within the subscription period, we will auto-refund your subscription fee at the end of the year, no questions asked! “This money-back guarantee will be applicable to all Zomato Pro/Gold memberships bought or renewed today onwards.” zomato.com

Food delivery major Zomato has relaunched its loyalty program, Zomato Gold, replacing the Pro Plus membership that wasdiscontinued in August 2022. While the Zomato Gold membership is not available for users for the time being, it is said to be coming soon. For now, users can only ask to be notified once the membership programme is available on the app. Users with the Pro Plus membership at present will receive a three-month complimentary Zomato Gold membership. This decision comes less than a month after CEO Deepinder Goyal teased the return of Gold. The service was launched with an introductory price of Rs 149 for three months by the listed foodtech startup. However, the company has not revealed the price for an annual subscription yet, or whether such a plan would be initially available. Benefits for food delivery According to notifications sent to users, Zomato Gold will offer free delivery for all orders above Rs 199 and at all restaurants less than 10 kilometers away. There are also benefits such as the ‘No Delay Guarantee’ where members will receive a 100 coupon for delayed orders. For dining in, members will get up to 40 percent off at 10,000+ partner restaurants across the country. The current Pro/Pro Plus membership will be active until February 23, after which they will get a complimentary Zomato Gold membership for three months. Pro/Pro Plus members have already been notified about Gold and are being migrated to the new Gold. Discounts Apart from all the deliver...

Zomato’s revamped Gold membership programme, which it rolled out in January, is showing initial signs of success with the foodtech unicorn recovering some of its lost ground from archrival Swiggy. A report by HSBC Global Research indicates that Gold, which was relaunched at an introductory price of Rs 149 for three months, has enabled Zomato to eat into Swiggy’s market share in this quarter (Q4FY23). “Zomato has started to reclaim some of the market share it lost in H2CY22, thanks to the launch of Zomato Gold. We expect it to continue to gain market share from Swiggy, led by an aggressive go-to-market strategy,” HSBC stated in its report. Zomato shared in a prior announcement that it had According to HSBC, Zomato’s market share could reach 57 per cent in FY24, which is an improvement of 13 percentage points over Swiggy since FY20. In the next few quarters, the brokerage also expects Zomato to absorb the impact of Gold benefits, thereby improving its EBITDA margins. Swiggy, meanwhile, continues to have a higher burn rate than its listed peer, HSBC stated.  Additionally, the brokerage also sees a ~64 per cent upside from current levels to Rs 87 in Zomato’s stock price. Despite the food ordering industry showing signs of slowdown, especially outside the top 8 cities, HSBC expects Zomato’s quick commerce vertical Blinkit to add value over the next 1-2 years. Blinkit’s current gross order value (GOV) run-rate of $1 billion could easily double by FY25, per HSB...

Zomato’s revamped Gold membership programme, which it rolled out in January, is showing initial signs of success with the foodtech unicorn recovering some of its lost ground from archrival Swiggy. A report by HSBC Global Research indicates that Gold, which was relaunched at an introductory price of Rs 149 for three months, has enabled Zomato to eat into Swiggy’s market share in this quarter (Q4FY23). “Zomato has started to reclaim some of the market share it lost in H2CY22, thanks to the launch of Zomato Gold. We expect it to continue to gain market share from Swiggy, led by an aggressive go-to-market strategy,” HSBC stated in its report. Zomato shared in a prior announcement that it had According to HSBC, Zomato’s market share could reach 57 per cent in FY24, which is an improvement of 13 percentage points over Swiggy since FY20. In the next few quarters, the brokerage also expects Zomato to absorb the impact of Gold benefits, thereby improving its EBITDA margins. Swiggy, meanwhile, continues to have a higher burn rate than its listed peer, HSBC stated. Additionally, the brokerage also sees a ~64 per cent upside from current levels to Rs 87 in Zomato’s stock price. Despite the food ordering industry showing signs of slowdown, especially outside the top 8 cities, HSBC expects Zomato’s quick commerce vertical Blinkit to add value over the next 1-2 years. Blinkit’s current gross order value (GOV) run-rate of $1 billion could easily double by FY25, per HSBC estimates. “Blinki...

In a research note, Kotak noted that Zomato and Swiggy have introduced differential pricing to their food delivery subscription packages in a bid to improve contribution margin from the subscribing customers As per Kotak’s research report, Zomato Gold’s subscription for three months currently varies between INR 199 and INR 299. For a few users, it is also available for INR 1 and INR 49 for one month Swiggy One subscription has prices varying between INR 249 and INR 749 for three months: Kotak Food delivery majors Zomato and Swiggy introducing differential pricing models for their subscription packages will help the companies improve monetisation, believes Kotak Institutional Equities. In a research note on Monday (June 12), the brokerage noted that both the food delivery startups have introduced differential pricing to their food delivery subscription packages, in a bid to improve contribution margin (CM) from the subscribing customers. “In our view, the differential pricing of packages will aid higher CM on these orders, as customers with higher ordering frequencies will be charged a higher package price,” the analysts said. We must note that Zomato relaunched its customer loyalty program Zomato Gold in January this year, replacing its earlier Pro Plus membership. Zomato’s Pro Plus and Pro loyalty programs were discontinued earlier last year . Zomato discounting its loyalty program had become a cause of concern for many investors as loyalty programs offer a stable custome...